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5 Tips for Choosing the Right Race Photos
If you’ve been organizing races, or even marketing for any length of time, you probably know how powerful images can be. You’ve taken photos of someone who is on their last breath crossing the finish...
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Drop by and Meet our New Launch Consultant at RUSA
If you’re not using your online resources to their fullest potential, it’s like running a marathon without training…and without shoes…backwards. As a matter of fact, 80% of consumers say they are more...
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Quiz: How Well Do You Know Your Participant Journey?
Whether you’re planning your third endurance event or your thirtieth, it’s always nice to brush up on your skills. Today’s lesson (or refresher) details the lengthy journey your participants take...
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#RunChat: 5 Practical Lessons We Learned About Your Runners
Want to get inside the minds of thousands of runners without putting down your iPhone? Pop in to #RunChat, a weekly Twitter chat curated by @therunchat for their 30,000 followers. Each week, hosts...
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Marketing Tip: Engage Prospects with Your “Value Wedge”
As a race director, you may be an expert in your industry, but that doesn’t mean you’re an expert in marketing. Good news: You don’t have to run a big corporation or have a marketing degree to use the...
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4 Unconventional Fun Run Themes (And How to Create Your Own!)
The Fun Run market has blown up in the past decade and for very, very good reason: They’re fun! Both athletes and people who just want to create a memorable experience with their friends commune at...
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Polar Bear Plunges & Your Next Winter Triathlon
The Polar Bear Plunge is a freezing cold dip in a body of water that has turned into a tradition for many communities in the U.S. and Canada. With huge followings across the continent and plenty of...
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For a New Runner, Endurance Events Offer Memorable, Motivating Experiences
One man’s love for medals motivates meteoric running progress Life-Changing Challenge At 53 years old and 285 pounds, Greg Breaker was a sedentary man unhappy with his weight and lifestyle, until a...
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Beer & Beyond: Cool Finish Line Treats for Runners
Every runner knows there’s no reward quite so, well, rewarding as a post-race finish line treat–and every race director should know it, too. Energized by endorphins and triumphantly sweat-drenched,...
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Recruit Participants and Improve Public Health with a Community Run Program
Community running programs are an important part of building an endurance race brand. By encouraging members of your community to run throughout the week with like-minded peers, you give them a way to...
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